By Tony Connelly

Sky has extended its partnership with engagement specialists, Rant & Rave as it looks to up real-time engagement with audiences.

Rant & Rave’s tech was first used by Sky in September to capture the voice of viewers via text message and email in an effort to understand what issues matter to them.

Sentiment Analysis technology is used to automatically understand the feedback submitted from audiences and the insights are gathered to simplify processes, identify training opportunities and optimise its products, services and overall customer experience.

The extension to the partnership will now see Sky News use the tech to capture public opinion on Read full story ›

Source: The Drum