Sky Go initiates overhaul as it tries to keep pace with streaming competition
Sky has unveiled a redesign of its on-demand and live-streaming service, Sky Go, in preparation for a larger overhaul that will include additional features designed to help the platform hold off competition from the Netflix and Amazon.
The redesign, while not radical, signals an offense from Sky as it looks to strengthen the service while adding subtle new features such as ‘watch next’ which fit with the popular binge viewing habits of consumers nowadays.
Other feature additions similar to those employed by the likes of Netflix include content recommendations tailored to the user’s established tastes and viewing history.
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Source: The Drum
