By Jessica Goodfellow

Sky has partnered with Trinity Mirror Solutions to create a quirky take on digital ads as part of a campaign promoting Sky’s new drama ‘Fungus the Bogeyman’.

Trinity Mirror Solutions’ Invention team worked with Sky’s media agency Mediacom to develop the ‘infect’ concept around the main character of the show Fungus, who is described as “filthy, unhygienic and covered in slime”. Fungus will ‘infect’ the pages of the Daily Mirror to create the effect of bacteria slowly growing over the pages and website.

The show is inspired by the children’s classic of the same name by Raymond Briggs. The campaign will begin Read full story ›

Source: The Drum