Sky News expands digital audience with new Xbox 360 app
Sky News has extended its digital services to Microsoft’s last-generation games console, the Xbox 360, allowing millions of UK and US gamers to access live news and on demand coverage for free.
Xbox Live customers were capable of accessing the 24-hour news channel from their consoles after it launched on Tuesday.
The app includes the latest breaking news as well as business, political and entertainment coverage. In addition to the live channel feed, the Sky News app also offers access to a wide range of on demand stories through a constantly updating video on demand library.
Both UK and US viewers will have Read full story ›
Source: The Drum
