By Natalie Mortimer

Sky is the latest brand to sign up to Twitter’s Amplify ad format as it looks to fully integrate its content and sponsors in an online environment.

Speaking at an IAB Digital Upfronts event, Sky head of futures David Fisher said the new partnership will enable Sky to bring content from across its portfolio, including sport and entertainment, in front of the Twitter audience and create opportunities for the Sky brand, the rights and partner sponsors.

“At the heart of our business is our content business, but sponsorship is at the heart of it as well,” he commented.

“For a long time we’ve Read full story ›

Source: The Drum