By Natalie Mortimer

Sky and ESI Media have struck up a deal that will see the London Evening Standard feature exclusive Sky Sports cover wraps ahead of the start of the new Barclays Premier League season at the weekend.

Designed to support Sky’s ‘More of the games that matter’ campaign, the London Evening Standard will run eight different cover wraps today (14 August), each featuring a different image from the last football season on the front page.

According to the pair the campaign marks the first time any UK news brand has produced so many different cover wrap executions on the same Read full story ›

Source: The Drum