Sky's Adsmart tech keeping almost 50% of viewers from changing the channel
Sky’s AdSmart technology is proving highly successful according to new figures released by Sky Media which revealed viewers were 50 per cent more likely to watch one of tailored ads.
The technology which launched in January last year allows advertisers to show different ads to different households watching the same programme, allowing for better targeted ads.
Sky Media has released findings from a study analysing the success of the tech and figures show that channel switching during Sky AdSmart commercials was 48 per cent lower than for standard ads.
The study compiled data from 500,000 Sky subscribers to analyse the effect of the Read full story ›
Source: The Drum
