By Doug Zanger

There are simply some moments for brands that are magical; those instances when it becomes less about just the brand and more about the stratospheric attention, when something happens at the right moment, in the right context.

The coalescing of both for Kia was famously clear at the 2011 Sprite Slam Dunk Contest during NBA All-Star Weekend in Los Angeles when Blake Griffin, Kia brand ambassador and Los Angeles Clippers forward, soared over the hood of a Kia Optima to win the competition. It was equal parts athleticism, theatrics and NBA approval to bring it all together.

“Blake had to prove to Read full story ›

Source: The Drum