By Adam Flomenbaum

Sling TV yesterday launched its first national TV campaign with the tagline and hashtag #TakeBackTV. In the campaign Sling TV, which, with a robust channel lineup is intended to replace cable subscriptions, highlights the schoolyard bullying tactics utilized by traditional cable providers.

“Millennials have polarizing feelings about TV; they love the content, but hate the pay-TV model,” said Glenn Eisen, Chief Marketing Officer of Sling TV. “The #TakeBackTV campaign introduces Sling TV as a new model and solution for the millennial audience. It directly mirrors their sentiment toward the pain points that accompany traditional pay-TV, in an exaggerated, humorous and fun Read full story ›

Source: The Drum