Slow site and lack of information would turn people away from e-commerce, research finds
A slow site is the biggest turn-off for consumers looking to buy via e-commerce, research from The Wee Agency has found, with 58 per cent naming this as their biggest bugbear.
On the B2B side, 52 per cent ranked a lack of information as something that would deter them from buying.
The research of 2,000 Brits, carried out by One Poll, found that when buying a product for a personal need, the majority of people preferred to shop in store (31.5 per cent), or via email (31 per cent) – with e-commerce only getting 15 per cent of the vote.
However, when Read full story ›
Source: The Drum
