Small Luxury Hotels of the World revamps digital offering and positions itself as the “champions of small”
Boutique hotel booking site Small Luxury Hotels of the Word (SLH) has launched a new digital platform and brand positioning as it looks to align its luxury travel experience with its online offering.
Digital agency Possible revamped the brand’s digital experience across all platforms including tablet and mobile, and worked with SLH to define its overall global brand positioning as the ‘Champions of Small’.
Through a new tone of voice as well as a fresh look and feel, the brand is using the platform to showcase the details and individual experiences that separate small, independently owned luxury
Justin Cooke, UK chief executive at Read full story ›
Source: The Drum
