By Jessica Davies

Starcom Mediavest Group (SMG) has appointed former Havas director Frank Durrell to the newly created role of digital strategy and technology director of Global Network Clients (GNC).

Durrell, who most recently was customer relationship management director at Havas EHS, will be responsible for helping drive digital integration and innovation across its client portfolio which includes UBS, Samsung and Novartis, reporting to Jodie Stranger, executive director, GNC Operations.

Commenting on the appointment Stranger said: “As the industry pivots around innovation, digital, technology and data we are constantly looking beyond media to create innovative communications solutions that deliver compelling human experiences for our clients. Read full story ›

Source: The Drum