By Seb Joseph

Advertisers looking to bolster their newsroom approach to content marketing can now access authentic, journalist content in real-time via a global partnership between Starcom MediVest Group (SMG) and News Corp’s media agency Storyful.

The deal spans the media agency’s LiquidThread, Relevant 24, MRY and Big Fuel content shops, which will use Storyful to provide instant services such as brand intelligence, thematic insights and licensed user-generated content.

Each agency will dip into the News Corp company’s global newsroom, which discovers, verifies and acquires the most valuable content on the social web, to ensure their clients can exploit trending news stories with speed Read full story ›

Source: The Drum