By Leonie Roderick

Smirnoff is introducing two flavoured vodkas – berry and mandarin – to the UK market. The move comes after the brand trademarked the Electric range in February this year.

The launch is being supported with a brand campaign, #WhatWeBring, which is described as the next chapter of Smirnoff’s aim of encouraging “inclusivity”. Earlier this year the brand launched its “We’re On” campaign, which promoted the brand’s inclusive positioning in Great Britain and Ireland by targeting events such as the election and Pride in London.

The campaign sees the brand collaborating with pop artists Kiesza and Djemba Djemba to Read full story ›

Source: Marketing Week