By John McCarthy

Smirnoff has put music at the forefront of its new global marketing campaign celebrating the release of the Smirnoff Electric liqueurs product line.

The #WhatWeBring campaign focuses on “creating a global social movement” with support from artists Kiesza and Djemba Djemba.

The push, spearheaded with the ‘Give It To The Moment’ music video, which celebrates diversity in including different ages, races, genders, sexuality, cultures and styles.

Kieza said: “Ultimately, as an artist, I hope to inspire others to create, through my own creativity. What excites me about #WhatWeBring is that its aim is to show how creativity is all connected, and spawns multiple Read full story ›

Source: The Drum