By John McCarthy

Sony Pictures Animation is looking to generate excitement around the launch of its third big screen Smurfs movie, Smurfs: The Lost Village, with an augmented reality game for the Microsoft HoloLens.

AOL and OMD teamed up with the studio to stage a Smurfs invasion of players’ homes in a video game, accompanying the movie’s release.

Marking one of the first branded experiences on the HoloLens platform, the mixed reality experience tasks the team with exploring a mysterious world created by production company Unit9.

Elias Plishner, executive vice president of digital marketing at Sony Picture Entertainment, Read full story ›

Source: The Drum