Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Snap Inc publishes details of $3bn IPO, promising growth but not profit

on Feb 3, 2017 | 0 comments

By Charlotte McEleny

Snap Inc, the owner of Snapchat, has published the details of its plans ahead of a $3 billion initial public offering (IPO) in March.

According to Reuters, the document outlines major growth in user numbers and gives an insight into the fact that the business hopes to woo investors with strong growth ambitions.

According to Snap Inc, its daily active users grew to an average of 158 million at the end of 2016, up 48% over the past year

The document also included financial details, cementing the view that the company was only in the early stages of monetizing its growth. According to Read full story ›

Source: The Drum