By Seb Joseph

More than half of the 10 million people who use Snapchat daily in the UK watched the Live Stories it produced in partnership with the BBC for the Rio Olympics, statistics seen by The Drum reveal.

Given the content’s focus on the experiences around the sports rather than the actual sports themselves, the success offers a glimpse into how people want to consume such content on the mobile messaging app. This is especially true of younger audiences, of which four fifths of Snapchat’s user base in the UK are aged between 13 and 34.

Despite arguably being Snapchat’s most important Read full story ›

Source: The Drum