By John McCarthy

Native ads in apps trick mobile users, Snapchat’s chief operating officer Emily White has claimed.

According to Business Insider, the ads, which are strewn among editorial content to make brands fit more contextually within the environment, were criticised by the Snapchat COO who felt they mislead consumers.

Speaking at the GroupM conference in New York on Wednesday, White said that users would be “confused” and feel “tricked” if native ads were weaved throughout Snapchat’s picture content.

She said that Snapchat is against native ads because the app is “different than other traditional social networks.”

“It’s getting really confusing to users, they don’t like to Read full story ›

Source: The Drum