By John Glenday

Snapchat has found itself at the heart of social media criticism over its use of the Coachella skin tone lightening filter, which reportedly ‘whitewashes’ facial features to give those with darker skin a lighter complexion.

As well as whitening your looks, the filter will also create more doe-shaped eyes and impart a glossier sheen to facial features. This has sparked criticism from some who believe it reinforces stereotypical – and predominantly white – notions of beauty.

Such concerns haven’t dented the popularity of the filter however with many sharing their pre and post filter looks on social media.

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Source: The Drum