Snapchat chases Pharaoh status at CES 2016 with Luxor takeover
Photo messaging app Snapchat has made a bold statement of intent by being plastered on the side of Las Vegas’ iconic Luxor hotel pyramid.
Looking to generate attention during CES 2016 by reaping the positive connotations afforded with the erection of its logo on a pyramid, Snapchat inked a partnership with the hotel.
The poker chip logo serves two purposes, dominating the Las Vegas skyline and promoting the hotel’s newly launched Snapchat account @LuxorLV.
We’re all in on @Snapchat. Follow us at LuxorLV! pic.twitter.com/KLi2a8tJxT
— Luxor Hotel & Casino (@LuxorLV) December 28, 2015
<p dir="ltr" Read full story ›
Source: The Drum
