Snapchat could soon brand your selfies with its sponsored lenses ad product
Snapchat is looking to capitalise on the upcoming festive season with a commemorative sponsored lenses offering.
Pitched as a win/win for consumers and brands, Snapchat users will be able to add SFX to their images with sponsored lenses from partner brands.
The product will debut on Halloween with the Financial Times stating that the slew of upcoming Halloween horror flicks represent the most likely candidates to get involved. By literally plastering an ad on users, Snapchat cultivates brand engagement and generates a daily buzz during the holidays.
With the implementation of animated overlays just last month, which had users vomiting rainbows, Snapchat encourages Read full story ›
Source: The Drum
