By Rebecca Stewart

Snapchat has added 14 companies to its roster of creative partners, with the aim of helping brands drive ROI when a user ‘swipes up’ on a vertical ad.

The firm has forged ties with the likes of Whalar which matches advertisers with creators to produce scalable content, and Slyce which allows brands to create custom coupons and track redemption.

The Venice Beach-based company is forging ties with over a dozen new companies in order to enhance the ‘post-swipe’ ad experience; or in other words ensuring users remain engaged with what is on their screen after they take action on a clickable, Read full story ›

Source: The Drum