By Rebecca Stewart

Snapchat has introduced a raft of new features as it looks to bulk up its advertising offering and become a go-to destination for brands.

The messaging app has been on the charm-offensive for a slice of marketers’ budgets for the past year and now it has unveiled three updates designed make it easier for companies to reach eyeballs on the service.

It’s enlisted a slew of advertising and creative partners, and it’s automating sales

The startup, which was recently valued at $20bn, has inked deals with a host of advertising and creative partners to connect brands to ad tech developers and content agencies. Read full story ›

Source: The Drum