Snapchat is not a social network and other things we learned from its IPO filing
Since Snap filed for its IPO last week, I’ve been pouring over its S1, the document revealing its business, which makes for very interesting reading. It contains a mixture of great stats detailing impressive user engagement, and not so great stats slowing user growth. These are my in-depth takeaways:
Snapchat is not a social network
Snap Inc is a camera company.
“In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones.”
This confirmed my initial feelings around what I’ve been Read full story ›
Source: The Drum
