By Rebecca Stewart

Snapchat’s charm offensive on advertisers isn’t slowing down, but despite this the app has remained uncluttered by influencer endorsements. As its parent company hurls toward an IPO will the platform become more populated with internet superstars or remain true to its ethos of authenticity?

Influencers are used to getting special treatment from social networks, but if reports are to be believed then Snapchat isn’t playing ball.

Murmurs of discontent in the influencer ranks first surfaced last year when the app removed the autoplay feature on its Stories format. The move left some digital stars having to explain to brands why Read full story ›

Source: The Drum