Snapchat partners with Vodafone for #BeStrong anti-bullying drive
Snapchat has partnered with Vodafone to raise awareness of teen cyberbullying for Anti-Bullying Week UK.
The #BeStrong campaign comprises a series of Europe-wide Geofilters (special artistic overlays for ‘Snaps’ which can be accessed from select locations) and emojis to encourage Snapchatters to take a stand against online abuse.
The drive follows an 11-country 5000-teen survey commissioned by Vodafone from YouGov which found that one in five young people had been bullied online.
Almost half of the respondents had struggled to find the right words to support friends who had experienced abuse and 72 per cent of teenagers said they would welcome an emoji Read full story ›
Source: The Drum




