Snapchat reported to want as much as $7m a pop for season-long NFL sponsorship deals
The National Football League (NFL) is poised to launch on Snapchat Discover soon, and according to brand and agency sources the sponsorship deals around the league’s content will come with a price tag of up to $7m.
The tournament will post a video from each game in the season on Snapchat, along with Live Stories from inside the games – which will mainly show the events from fans point of view.
Video ads and animated Snapchat Lenses and Filters will run alongside content from NFL games within the app, but Ad Age reports that Snapchat has been offering big-spending brands exclusive sponsorship Read full story ›
Source: The Drum
