By Rebecca Stewart

Fans of Snapchat’s ‘puking rainbow’ and ‘heart eyes’ overlays only have until Friday (8 January) to visit the Lens Store.

The app is closing the shop less than three months after its launch as it looks to encourage marketers to buy Sponsored Filters.

Lenses, which allow people to decorate their photos with special decals, were introduced at no cost for users in September 2015 before the company moved to charging for the feature, and instead began offering sponsored versions for free.

Reports circulating last year indicated that Snapchat can charge marketers anything between $450,000 to $750,000 per day to sponsor a Read full story ›

Source: The Drum