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Snapchat stars allocated custom emojis to aid searches

on Nov 16, 2015 | 0 comments

By John Glenday

Snapchat’s biggest stars have been given a range of emojis to help differentiate them from the hoi polloi as part of the roll-out of a new feature called ‘Official Stories’.

Part of efforts to improve search functionality to make it easier to find famous named individuals, the move will be limited to Snapchat royalty for now, but may be rolled out to the masses in due course.

It follows a number of changes to be introduced by the self-destruct messaging app including, more controversially, a decision to begin charging for visual effects.

This would see a 99c fee levied to anyone wishing to Read full story ›

Source: The Drum