By Rebecca Stewart

Snapchat’s promise to investors ahead of its recent IPO was pinned on growth rather than profit, but now the app has unveiled a self-serve platform with the hope of opening itself up to businesses of all sizes and keeping pace with its rivals

Snapchat is planning to make ads on the app more easily available to a wider range of advertisers on a self-serve basis, kicking off with the roll out of a Snapchat ad manager which will let clients purchase slots directly.

The feature offers brands a more centralised, and fee-free, way to buy and track ads across formats like vertical Read full story ›

Source: The Drum