By Natalie Mortimer

North American fabric softner brand Snuggle is looking to appeal to a premium audience with its newly designed range of packaging by Smith Desisgn.

The brand design agency was tasked by the Sun Products-owned brand to design the packaging for its line of Fresh Spring Flowers fabric softener that would be” disruptive” to the category. Smith designed the packaging to complement the existing Snuggle Blue Sparkle product line and appeal to consumers searching for fresh scent, uniqueness, performance and quality.

The design solution integrates the brands mascot the ‘Snuggle Bear,’ which represents the brands warm, playful personality, while the new Read full story ›

Source: The Drum