Social Bakers research: TiVo uses largest number of promoted Facebook posts of online TV platforms
TiVo promotes the largest share of Facebook posts of any of the online TV platforms according to research conducted by Social Bakers for The Drum’s Found Remote panel in New York.
The Social TV 2016 panel, help at 1000Heads offices, drew on research of how online TV brands used paid social media to promote their content.
TiVo, it was found shared 28 per cent of its Facebook posts, the largest number over its competitors, and generated the largest share of interactions from Promoted Posts at 86 per cent.
Despite this, Amazon Fire still had the largest Facebook following Read full story ›
Source: The Drum
