Social Buzz Show: SEENConnects MD Sedge Beswick on social talent and how brands can nurture it
Sitting down on the Social Buzz sofa this week is SEENConnects managing director, Sedge Beswick, formerly of Asos.
Beswick spoke to The Drum’s head of social Adam Libonatti-Roche on influencer talent and how brands can nurture it.
“There’s a lot more that brands can be doing to support and educate talent. So when you get someone who’s become an overnight Instagram star, they don’t know about SEO or how to optimise their videos on YouTube,” she said.
“If brands want to not become just a badging experience for them, but actually want to develop, support and create those long term relationships then Read full story ›
Source: The Drum
