Social is a catalyst for breaking down organisational silos: HootSuite’s EMEA marketing director Merinda Peppard
Video, social media advertising and customised social media education are all the big trends of 2014, Merinda Peppard, HootSuite’s EMEA marketing director, believes.
Speaking to The Drum as a judge of the Social Buzz Awards in association with iomart, Peppard pointed out the success of the HootSuite “Game of Social Thrones” video, which has garnered over 750,000 views to date, as proof that the social video space has expanded from the launch of Vine and Instagram video last year.
Coming from the marketing side of the business, Peppard reveals that “unlike traditional marketing strategies, social media has one key advantage- Read full story ›
Source: The Drum
