By Joel Windels

Social media advice. It seems to me that for the past couple of years people have practically made a career out of sharing the same tips over and over again:

1. Be a human brand
2. It’s a two-way conversation
3. Content is king
4. Be funny
5. Be everywhere online
6. Go where your customers are

And so on, and so forth. But while there is validity to much of this, what happens when the same advice is spouted in every single marketing report, publication and blog, and in millions of tweets for five years? In short, everyone adopts it.

That’s why most brands you see today are still striving to Read full story ›

Source: The Drum