By Laurie Fullerton

With an estimated 50 per cent of B2B marketers now using social media to generate leads, the benefits channels like Facebook, LinkedIn, Twitter, Pinterest and Instagram are also considered by B2B marketers to play a role in reducing marketing expense, improving sales, growing business partnerships, establishing thought leadership and generating leads. Additionally, according to an infographic compiled by Digital Information World, 90 per cent of B2B marketers see social media as a way to increase exposure overall in their marketing efforts. The consensus amongst key marketers in the B2B sector is indisputable with 90 per cent of enterprises saying Read full story ›

Source: The Drum