By Minda Smiley

McDonald’s and Weight Watchers and Monster executives have come together to tackle the topic of how to appeal to millennials, which now comprise a quarter of the US population.

Speaking on a panel at Social Media Week in New York called “The Connected Generation: Engaging Millennials in a Social World,” McDonald’s US communications manager Lainey Garcia said she uses the acronym “DNA” to describe millennial attributes: digital natives, not brand loyal, and demand authenticity.

“Millenials have their radar up for BS and demand transparency,” she said, adding that McDonald’s is losing market share. “We know that we are losing sales because many Read full story ›

Source: The Drum