By Minda Smiley

In a panel at Social Media Week New York City called “The New Reality of the Changing Marketing Landscape,” three panelists, including SVP of global marketing at Smirnoff Matt Bruhn, discussed the rapidly changing marketing landscape and what brands can do to keep up.

With a number of new platforms and apps for marketers to advertise on today, Bruhn warned that brands shouldn’t arbitrarily insert themselves into new channels unless they could outline a clear reason for doing so.

“We try not to insert ourselves where people don’t want you to be inserted, because then you are going to create a negative Read full story ›

Source: The Drum