By Minda Smiley

Sparkling water maker company SodaStream has chosen Commerce House to help the brand reposition itself as it moves away from soft drinks and into the sparkling water space.

The television campaign will begin testing this summer and will build off of last year’s efforts to move the brand into the health and wellness realm, which began with the tagline ‘Water made exciting’ and the out-of-home advertising theme of ‘Be a Sparkling Water Maker.’

Daniel Birnbaum, CEO of SodaStream, said: “Our mission is to revolutionize the beverage industry by giving consumers healthier, more fun, sparkling water options. By bringing the emotion of our Read full story ›

Source: The Drum