By Rebecca Stewart

An ad for SodaStream featuring Gregor Clegane AKA The Mountain – a character from HBO series Game of Thrones – has been banned for combining adult language with inappropriate YouTube targeting.

The brand’s ‘Shame or Glory’ campaign, which can be viewed in full above, has been spiked by the Advertising Standards Authority following complaints the public and The Natural Hydration Council.

In the spot, actor Hafthór Júlíus Björnsson was shown reprising his role as fearsome warrior The Mountain. However, it proved too much for the regulator thanks to “irresponsible targeting” coupled with the use of the word “fuck”.

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Source: The Drum