Sony launches micro ads on Olivier Giroud's football boots visible only to 4K TV owners as part of 'Microtising' campaign
Sony has enlisted Arsenal FC and France forward Olivier Giroud in its ‘Microtising’ campaign to showcase the clarity of its 4K TV range.
To boast the effectiveness of the ultra-HD technology, the Japanese electronics firm has installed tiny ads on Giroud’s football boots that can only be picked up by those watching the football on 4K TVs.
The campaign turns on its head the ‘bigger is better’ mantra looking to gain viewers’ attention with its microscopic Sony and 4K logos branded onto Giroud’s boots and on individual blades of grass. The micro ads were first rolled out during Manchester United’s defeat of Read full story ›
Source: The Drum
