By Seb Joseph

Sony Mobile has signalled a growing interest in the programmatic space and how it can lift the performance of advertising across the channel by powering personalised content.

The technology giant is set to make headway in the programmatic space, propelled by the arrival of wearable technology. It is an advertising channel still in its infancy but the company believes it has a role to play in adapting programmatic to the intricacies of the mobile space.

Speaking to The Drum as one of the judges for 2015’s Mobile on Marketing Awards (MOMA), Nick Buckley, head of digital media and mobile marketing at Sony Read full story ›

Source: The Drum