Sony Music promotes Shakira’s El Dorado with location-based unlocks across the globe
Sony Music US Latin is working with Landmrk, a company that handles location-based, digital initiatives, to mobilise musician Shakira‘s global fanbase with the incentive of unlocking ‘treasure’ telling the story behind the music.
Fans are put on ‘The Search For El Dorado’, an initiative in which they are guided to 890 hotspots (or landmarks) across 99 countries, baited with the promise of unlocking new El Dorado content and experiences.
The album, which comes out 26 May, may attract a sizeable social media footprint – that can only help contribute to sales as a result of the engagement and Read full story ›
Source: The Drum
