By Thomas Hobbs

When you walk into Sony’s offices in London’s Soho, you are immediately greeted by plasma TVs, controllers hanging out of sofas and gaming paraphernalia ranging from the first generation PlayStation (PS) console to the present-day PS4.

“This is where we come for downtime,” says Isabelle Tomatis, brand and hardware marketing director for Sony Computer Entertainment Europe (SCEE), which manufactures PlayStation devices and publishes games for the platforms.

Driven by strong console sales, Sony swung to a net profit of £182m in the three months to September 2015, having suffered a loss the year before. PlayStation 4, meanwhile, is approaching three million unit Read full story ›

Source: Marketing Week