By Tony Connelly

Sony Pictures Networks’ (SPN) digital entertainment platform SonyLIV has awarded its creative mandate to Publicis Worldwide.

The account was assigned to Publicis following a multi-agency pitch and will be handled by the agency’s office in Mumbai.

Launched in 2013, Sony LIV is the company’s Indian video-on-demand (VOD) entertainment service which offers viewers 21 years of archival and original content from the network channels of SPN. Since being one of the first names in the OTT space, Sonly Liv’s app has gone on to generate over 24 million downloads.

Commenting on the appointment, Uday Sodhi, executive vice-president and head, digital business, Sony Pictures Networks Read full story ›

Source: The Drum