Sony’s record PlayStation 4 sales shows marketing focus on gamers is paying off
Sony is enjoying record sales of its PlayStation 4 console, signalling a return to focus on gaming over entertainment is a marketing strategy that is paying off.
Around 30m PlayStation 4 consoles have been sold since launch in 2014, and in the first few months the machine sold faster than both PlayStation 2 and 3. For the PS4, Sony decided to scrap marketing its consoles as a one-stop entertainment shop a la Microsoft’s Xbox One and turn its attention to serious gamers.
Sony’s strategy has seen it speak to gamers under the mantra ‘for the players’ and PlayStation 4’s campaign ran with Read full story ›
Source: The Drum
