By Soren Hagh

We live in a world that is moving faster than ever. How consumers will interact with the digital world 18 to 24 months from now is highly uncertain.

Marketers are having serious conversations about artificial intelligence, not something you would have connected with our business a few years ago.

The speed of these changes does not require us to abandon the basic tenets of marketing: great understanding of the consumer, deep insights and positioning that connects with a higher purpose. But the way in which we achieve those long-cherished goals is changing significantly.

We need to develop the capacity to move faster. I Read full story ›

Source: Marketing Week