By Staff Writer

Retail therapy on Regent Street was regently given a digital upgrade with the launch of a mobile app which would connect to iBeacons to help push promotions to consumers nearby. James Graemer, Senior Strategist, for integrated marketing agency LIFE offers his views on the experience haven taken a trip down the shops to try it out.

I had high hopes for the Regent Street App. Not least because the launch was backed by a promise from David Shaw, head of The Crown Estate’s Regent Street Portfolio that it would: “Provide an experience which delivers across all of Read full story ›

Source: The Drum