By Gillian West

South West Trains has joined forces with The Bank to help lengthen summer with a new campaign spanning OOH, direct marketing and digital.

‘Make it a longer South West summer’ is the second integrated campaign for South West Trains from The Bank and aims to inspire travellers to delay the ‘back to school’ mentality and head out to one of South West Trains destinations.

Emma Wiles, South West Trains head of marketing, said she hoped the creative would be enough to “inspire travellers to explore the great destinations on our network and take advantage of great offers”.

Following The Bank’s appointment to the Read full story ›

Source: The Drum